8 top tips on attracting tenants

July 17, 2012

Landlord Information

There is often plentiful advice on how to get your property noticed by potential tenants but sometimes it might be advisable to reverse the logic and think about things you should not be doing.

Here are a few things best avoided if you want to initially attract tenants or the right sort of tenants:

  1. make your advertisements dull.  Text that looks legalistic, minimalist or simply irrelevant from a tenant’s viewpoint might well put them off.  Avoid talking about things such as tenancy agreements or your latest let property insurance quote and concentrate instead on the positive selling points;
  2. using 1950s style home snap photographs.  In the 21st century, potential tenants expect to see sharp, colour, digital images in advertisements – and plenty of them.  A single lacklustre gloomy photograph of the exterior of your property just isn’t going to do it for you;
  3. lecture your tenants.  However attractive your bricks and mortar are, tenants can be put off very quickly during phone calls if you start to patronise them or give them lectures on your favourite letting-related soapbox issues;
  4. apologise.  Let’s be clear, if you have something to apologise about, you should have fixed it before your tenants became involved.  Excuses and apologies in advertisements or dialogue simply makes tenants feel uneasy;
  5. start telling them your troubles.  Potential tenants don’t want to hear how tough your life is. It might suggest to them that you’re not going to be someone they can rely on;
  6. make grammatical and spelling errors in your advertisements.  This is particularly important if you are targeting families or professionals.  If English is not your first language, get someone to check your advertisement before placing it;
  7. use inappropriate language.  This is not what you might imagine but simply relates to using sensible language for your target segments.  For example a phrase such as, “lots of local cheap nosh outlets”, might appeal to students but professionals might be attracted more by something closer to, “good quality dining is available locally”;
  8. major on the negatives.  Try to avoid phrases such as, “not very close to transport services but with compensation in the proximity of local parks” Instead, simply highlight the positive aspect, i.e. the local parks!

All basic stuff – but it might help!

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